This May Be The Perfect Summer Hat!

How do you deal with the summer heat, my dahlings? In our proud Frizz-attitude (which, need I remind you? is Rural and Proud), we’re trying to keep as natural as possible and among our summer-remedies I can proudly cite the benefits of coconut oil (for its natural UV protective qualities and moisturizing superlatives) or tea tree oil (for its natural anti-insects repellent virtues and disinfectant multiple usages).

And I would love to enlist this particularly ingenious wooden hat concept among those natural helpers against the overwhelming heat. What? what’s wrong with a regular hat? Have you really tried wearing a hat during the hot summer days? It will make your head boil underneath it!

innovative design wood hat

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9 Simple Ways To Wear Your Jeans Cutoffs Like The Stars

Have you noticed how, once summer is fully installed, the jeans cutoffs or the jorts immediately become the new black? Everyone wears a pair of daisy dukes, regardless of their physical abilities to really qualify at wearing a pair. And although they seem really versatile and adaptable, the short jeans are just as wearable as the skinny jeans or the leggings. But despair not, there’s a way and a place for every pair of jorts out there, you just need the right ensemble to put them in the right light. And you, while wearing them.

So today I gathered a handful of lovely famous ladies, all wearing a pair of short jeans, to inspire you. Let’s discuss them all and the way you can wear your daisy dukes too! wear your jeans cutoffs like:

{1} The Daisy Dukes Queen: Mariah Carey. She’s 43 and she looks amazing. Also: she has an amazing life with two wonderful kids and a loving husband. Everything seems to be going great for Mariah and this pair of jorts as well! For this type of costume-y jeans shorts you’ll need a pair of fishnet tights, a contrasting bra worn underneath a white shirt two sizes smaller, knotted just below your bra and a dazzlingly high pair of platforms.

celebrities wearing shorts Mariah Carey

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Dare To Wear The Utility Ring?

Come summer, the season of picnics and great outdoors explorations is open and to our delight, we get to do a lot of that with the kids. Among the many things we pack for a quick field trip is a mini Swiss army utility knife, I gift I got when I was a teenager and used it and carried with me ever since. It seems indestructible and it sure doesn’t show its age, having a blade as sharp as it was the very first day it landed in my life.

But this ring right here may just challenge the longevity of the said utility knife! Because you don’t even need to carry it in a pocket, you just put it on your finger and you’re good to go! The Utility Ring seems the best gadget idea ever! Sure, the producer said it was originally intended for men to wear and utilize, but take my word for it, an utility ring is perfect for anyone, beyond gender and many other social standards artificially used to set us apart! Do hit the jump for more details!

revolutionary utility ring

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World’s Hottest Custom Baby Stroller The BatStroller!

What? This may just be my Super day! My Super Day after Hump Day! Don’t you have a Super day? The most awesome stroller crossed my path today! Not literally, biensur, as I’m talking about my Super interwebs day!

A perfect blend between an urban baby stroller and a Batmobile, the Batmobile inspired stroller is just the stroller your super baby needs! Together you will stroll the streets of Gotham… ahem any city and you’ll feel in security and full awesomeness!

Roddlers/kidkustoms created this hybrid, and, like many other hybrids, it was only made for a special few. Bats. Ahem brats.

coolest stroller batmobile stroller kidkustoms

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Dare To Wear The Superhero Caped Socks?

Superheroes are so hot right now! Everybody wants a piece of them: every theater, every magazine, every designer! But what’s hotter than a superhero in his tight supercostume? A superhero in his supersocks, biensur!

More so since they fit the legend: you can always wear them under your clothes, cape included and then just take everything off and keep your superhero socks on… What? we discussed about the latest Not-So-Fashionable-Work of Mercedes’ ad campaign, about Saint Laurent’s roller skates, I think supersocks will just blend perfectly in the scenario! And the idea of wearing socks with a cape is just simply irresistible! Slip into Superman’s socks or in Wonder Woman’s socks! (oh, and in exchange for a pair of the super caped socks, you have to pay appx $16)

funny socks Superhero caped socks

Hedi Slimane Brings Back Roller Skates

I’m always contemplating with undissimulated admiration the brilliant work of some designers who know how to take the ‘less is more’ slogan literally and twist it into their advantage over and over again. Hedi Slimane is one of those designers who, in my perception, is either having the best of times by laughing his eyes out at his potential customers or is a sheer genius both commercially and fashion-wise.

His latest launch? A limited edition roller-skates under the Saint Laurent label, ready to hit the ring this fall 2013. The classic black and white sneaker and the high quality Krypto Impulse rollers are only available in selected stores and via preorder. I don’t know what’s coming next, but I think he covered pretty much every aspect of the young and spoiled fashion population, wouldn’t you say? Maybe it’s time he moved on?

Fashionable roller skates Saint Laurent

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Sui He Suggestive Advertising For Mercedes Benz

It’s Fashion Week time pretty much everywhere in the world (Resort 2014 – what, you think I left out the reports out of sheer oblivion? Nah, it’s all a question of will. An exercise of fashion will.)

So what better time to launch the new Mercedes Benz ad campaign? Featuring the lovely Sui He, the new S Classe comes with a specific set of visual clichés that would normally erase the originality of this advertising initiative, despite its intentional versatility (before Sui He, it was Karlie who played the spokesmodel for Mercedes and before her, it was the gorgeous Joan Smalls).

Just look closely at the video after the jump or at the captions in the gallery to see what I mean…

Sui He Mercedes Benz new ad campaign

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Fashion’s Hottest Game: Get Lagerfeld’s Sunglasses

Karl Lagerfeld, we already know, likes to get his restless hands into everything, everywhere, anywhere, as long as it keeps him busy. What’s he done this time? A video game (with tokidoki)! Just when we thought he couldn’t get more cartoonish than his normally cartoonish self!

The game is called ‘I want Karl’s sunglasses’ (in original: Je Veux Les Lunettes de Karl) and it’s trying to get you snatch his famous shades. However, if you lose, something that sounds like der Kaiser’s own voice announces you that ‘Karl has no more time for you’! Because even in pixel form, Karl Lagerfeld is still better than you! Any doubts? Feel free to play it yourself: jeveuxleslunettesdekarl dot com! (don’t think for a second that this is free of interest as behind the video game is Lagerfeld’s eyewear distributor in France, as Fashionista pointed it out! The final’s laugh’s still on Karl, duh!)

Karl Lagerfeld sunglasses game

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