Anja Rubik Replacing Kate Moss In YSL Parisienne Perfume Ad

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Although wearing perfume during the very hot summer days, the season seems to be the perfect time to launch a new fragrance. Or an old one’s new ad campaign. After Givenchy and Calvin Klein, here’s another major ad campaign keeping fashion people busy with all that style talk, talk, talk!

Anja Rubik replacing Kate Moss as Yves Saint Laurent Parisienne Perfume girl. Good or bad, it’s for us to judge and for the beauty counters to sell out. Kate Moss is not one to run on empty (of fashion contracts, that is) and I’m certain her portfolio is already full as she’s been reportedly posing for L’Oreal Kerastase.

Anja Rubik new Parisienne YSL ad campaign

But back to Anja: does she make a more convincing Parisienne? Because that bow sans blouse will certainly raise some pulses, not to mention her sultry attitude. It’s funny, though, my idea of ‘Parisienne’ doesn’t really involve the backseat of a car… If I were to pick a representative locomotion for a Parisienne girl, I would most certainly pick a scooter of some kind. What would you choose?

Kate Moss photographed for L oreal Kerastase

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