Rooney Mara Goes Downtown For Calvin Klein Perfume Ad

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What is this? Calvin Klein day? Rooney Mara who, since she was styled for The Girl With the Dragon Tattoo, became someone whose style and looks are synonymous with off-beat, atypical and fashion avant-garde, is the face chosen by Calvin Klein to represent his newest fragrance for women: Downtown.

Scheduled for release this July, Downtown’s advertising campaign was photographed by Jean-Baptiste Mondino while the video commercial (of which we know nothing momentarily) was directed by the great David Fincher. Usually, Calvin Klein’s perfumes are some of the best selling in the industry and I’m certain that this won’t be the exception, especially with such professional help as Mondino and Fincher.

Rooney Mara Calvin Klein new perfume ad campaign

Rooney joins a spectacular gallery of women who are more fashionable in their own terms than following the trends du jour. Although I’m certain Rooney’s style was fabricated, she still matches the CK profile of the quiet, modest, any-woman who is just particular and special and … you know, the ‘One’. (wink)

Rooney Mara Calvin Klein Downtown Mondino

1 comment so far

#1 Ellington on 05.18.13 at 7:55 am

I like Rooney Mara, I think she has skill as an actor. : )
I wonder what this scent is like? I will have to test it.

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