Raquel Zimmerman’s Honey Treatment For Alexander McQueen Spring 2013 Campaign

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I mentioned something about McQueen going behind the mask earlier? It’s not something to be taken lightly as covered faces make a comeback in Alexander McQueen’s main line Spring Summer 2013 Ad Campaign.

We’ve seen mesh covering the model’s face for the McQ fetish infused campaign (or a transparent plastic mask for the menswear campaign), now it’s time to sweeten up. Raquel Zimmermann posed for David Sims in a less – than usual fashion manner. Her face is almost entirely covered in a substantial film of liquid honey.

Raquel Zimmermann honey dipped Alexander McQueen Spring 2013

Beyond the photographic value of this take, there’s also the fashion connotation: Alexander McQueen Spring 2013 collection was heavily bee – keeper – inspired, so this is really in the very core spirit of the season’s collection. And I love every detail of it: both the show and the campaign! Some fashion people are really gifted and know how to make us all enjoy and appreciate their gift!

Alexander McQueen Spring 2013 honey campaign Raquel Zimmermann

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