With Alexander McQueen, there was always a dose of dark and bizarre into his fashion forays. Sarah Burton softened up the rough edges to Lee’s brutally honest darkness and added so much sensual femininity to the collections and the campaigns that fetish almost translated exclusively into drama.
David Sims photos of Manon Leloup and Matt Bell for McQ by Alexander McQueen Spring 2013 Ad Campaign take the fetish road to fashion intimacy. It’s all done with grace and depth and with no trace of cheesy. It’s a trans – seasonal campaign, going beyond the flavor of the moment into the deeper layers of provocative. It’s all about going behind the mask, right?
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