Fashion with Conscience – Urth Ethical Gold Jewelry Collection

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Urth acts under the saying “redefining luxury” and helps fashion’s conscience develop.

Given that mining is a harsh process for those involved as for the environment, it seems someone finally put some sense together and decided it was about time to do something for the environment, and not against it. Through the Urth Solutions program, profits from the gold products sales are reinvested in the community where the gold was mined. It sounds so good, I almost don’t believe it! I’m not a big fan of jewelry myself. I got my wedding ring and it’s quite enough for me. From time to time, I wear fantasy jewelry, but I’m very fond of the idea that wearing something can actually do some good in the world!
Does this campaign sound real to you?

Urth Gold Collection - Pipa Small and Stephen Webster Creations

(via vogue, urthjewellery)


#1 Adriana on 03.17.08 at 4:00 pm

To be honest kpriss I have to see it with my own eyes and hear it from the people of that community to believe it. And now I hardly dare to click on “submit”…..Just like you I’m not a jewelry woman at all. Never has been. Loves to wear some fun accessories now and then. I love to keep it pure, simple.

#2 Dare to Wear Edgy Jewelry? — StyleFrizz on 03.30.08 at 10:48 am

[…] not a jewelry person, I said it and will again. That doesn’t stop me from being amazed when I see what’s becoming of the […]

#3 jahanara on 08.22.09 at 11:06 pm

Amazing ! love all type of jewelry bcoz I have a good collection and want more and more

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