Peaches Geldof Is Miss Ultimo Lingerie

VIEW
SLIDESHOW

Every time I think about underwear models, I can’t take the Victoria’s Secret angels cliché off my mind. I wish I didn’t have that stuck in my head, but I can’t help it! In order to sell lingerie to (let’s say) the average customer, you have to somewhat detach the intimacy idea from the underwear you’re trying to sell and wrap it into something else. VS did that wonderfully with their Angels.

Now getting back to Peaches Geldof and the lingerie matter. And it’s a delicate approach. Peaches is Miss Ultimo. Or at least that’s what she’s trying to embody, again, this time for the Spring Summer 2010 campaign! (the story continues right after the jump, click here for the gallery!)

Ultimo lingerie is the same brand, as some of you may remember or find it has a terribly familiar sound to it, that also highlighted Scary Spice for some advertising seasons. Despite of my thinking about daughters and sons of (famous parents) that they should do something with their own mind and means to get recognition instead of only using their pedigree, I had to talk about this campaign.

Whenever there’s something bugging me, you know I take it here! What exactly is Peaches famous for? Her name. Her father’s name. Why would Ultimo sign her on if it wasn’t for that name? Because of her countless tattoos? Because she’s a reputed lingerie fan? Hmmm… let me think: how many of today’s socialites were known for actually wearing underwear?

Before Gaga and her pantless ways, I could have been easily tempted to believe the famous for being famous don’t wear lingerie. So Peaches is cleaning her act by showing the world that she’s actually pro undies. That’s it, then! Peaches Geldof ad campaign for Ultimo Lingerie is a militant thing. Wear your undies, misses! Regardless of your tattoos and your lipstick, your headbands and high heeled spiked shoes, lingerie is important too! (photos via 1, 2, 3)