Troubled Times: Puma Goes From Sneakers To Gingerbread!

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If you thought mushrooms could be the craziest display in a sneakers store, Puma’s here to prove you wrong!

A perfectly respected sportswear brand, Puma, goes for something more traditional with Gingerbread! A huge billboard where you can spot from sidewalk preachers to rats not forgetting Legally Blonde’s Elle Woods or graffiti artists, from yellow cabs to dog walkers, Puma makes a ginger-parody out of New York’s Bleecker Street. I don’t know if they’ll actually sell gingerbread in Puma stores this Christmas, what I do know is marketing is going over the top to boost sales. Is this a Manhattan exclusive? Will every ad campaign make a subtle return to core values from now on? (click the picture to see larger image) (via)

Puma Gingerbread Billboard Bleecker Street New York

1 comment so far

#1 Ellington on 12.03.08 at 11:04 am

What a fun, clever and yummy advertising idea from Puma!
Gingerbread (to me at least) is a very Christmassy smell! Its a good ad idea!

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