Adidas No.74 – The Artsy Shopping Experience

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Lately, stores have become so much more than just shopping areas. And sportswear companies so much more than just sport occasioned clothing.

The ever innovating Adidas shows yet another concept to the world. The No. 74 store in Berlin. It’s far more than your regular sneakers boutique. It’s a designer’s made gallery, just on the side Adidas store. The opening was celebrated with a photography exhibition with Juergen Meyer’s work. Why should sneaker buying people be more artsy than others? Why should stores become some fancy uber designed spaces?

Adidas No 74 the store
(via source)


#1 Adriana on 08.19.08 at 3:30 pm

I’ve named these ‘artsy stores’ the “Gattaca Look Stores”. Not really reassuring to attend them.

This look tho seems the new hype. has improved their format. Its easier to browse but it doesn’t look inviting to visit. Its like this “Gattac Look” is the trend? It has that same atmosphere.

#2 Dolly Bird on 08.20.08 at 1:27 am

I didn’t know Adidas sold mushrooms.

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