Prada Fallen Shadows – The Short Animated Movie Fall 2008

  • Pin it

Remember those shadows we were wondering about in the Linda Evangelista’s ad prints from the f-w 08-09 Prada campaign?

Problem solved! Here to present the Fallen Shadows short movie by Prada. Where all shadowy silhouettes collide in a lace and flying shoes stuffed Dalí-esque world. The music, however is beyond charming and I could listen to it with or without the lace shadows – The Great White Ocean by Antony and the Johnsons. The clip carries a Frida Khalo air (at least that’s how I remember Frida, the movie) and from the 6 minutes clip directed by James Lima, only 4 are actual animation, which is rather frustrating. I think it’s about motion capture (I wonder if Linda was the motion capture subject!). Watch the Fallen Shadows and tell me what you think (especially after the last Prada animated campaign, 100% insecticide fueled!)

UPDATE: I came across a piece of information confirming what I suspected all along – that Prada’s Fallen Shadows was made with Computer Motion Capture and Cyber-Scanning (meaning that a person would have to dress a suit filled with motion captors relied to a computer that registers the person’s moves and render it into an animated character). The inspiration for this short movie was found in Buñuel, Dali, Duchamp, as well as Escher, like you already pointed out. The atmosphere is similar to the Film Noir, with a pinch of Surrealism and Futurism, all sustained by Antony Hegarty the Johnsons’ sound.

The movie is about a woman and her shadow: “She is the sub-conscience, the dream, the soul, and it is the journey of self-discovery with the sensations of the city that confronts her…and us.”(James Lima)


#1 Adriana on 09.12.08 at 4:39 pm

I’ve just noticed this clip somewhere else and was strucked by lightning because I’m a huge fan of Antony and The Johnsons! I love to listen to his music and not have to think about that-ever-going-on-lace-Prada-dress. This becomes tiresome. No black lace here for a while. Only on the fab fun black gloves for cleaning I’ve bought recently.
I noticed a lot of influences in that video. Its like a melting pot of all kind of art inspirations. Not sure what to think about this….A side effect with the Prada Museum in mind? Lets go artistic as possible?

#2 Ellington on 09.13.08 at 9:14 am

I like it. For me its a memorable and whimsical ad. Beautifully rendered.

#3 Gina on 09.13.08 at 11:56 am

Great music, but the animation is horrible.

Leave a Comment