Linda’s new ad pictures just hit the market. Prada Fall Winter 2008 2009 Pivovarova-less and Evangelista-full are officially out.
I’m not sure what to make of them… I remember wearing this kind of outfit in the nineties so Linda fits in perfectly as a generation representative, however, her expression is rather strange. It reminds me of a plastic mannequin in an unnatural pose, scared and fearful.
And I must confess an unhidden curiosity regarding the shadow on the wall. Or the entire décor –what does it look like to you? On a first look, I like the shoes, without picking at the brand, they have that mythological Hermes-air, like that foot is flying on its own (in fact, Linda’s position is really aerial).
On a closer look, the shoes-case looks like a gross thievery act from the Jurassic Park collection. Which reminds me a famous line from the legendary movie “Zoolander” that I’ll shamelessly adapt here: Did you think maybe there’s more to fashion than being a really,really ridiculously bad-looking shoe?
The campaign was photographed by Steven Meisel (which partly explains why I get that ‘plastic’ feeling, Meisel is known for ultra polished and smoothened photography) and makes for an iconic visual approach of an already iconic collection. Miuccia Prada somehow discovered the secret to fabulous fashion and she’s using her special appeal spell to get everyone into liking her designs.
However, when a Supermodel like Linda Evangelista is on board, liking isn’t that hard to do, isn’t it? Linda was contracted also for a more special project involving many motion sensors and absolutely magnificent music. A short movie called ‘Fallen Shadows’ with music by Antony Hegarty. Thus we can easily explain the shadows on the walls as being part of the inspiration frame imagined by Miuccia for her collection.
See also: the short movie ‘Fallen Shadows’ part of Prada’s ad campaign with Linda!
It could be a pic of the 50s and early 60s. It’s just photographed that way. Not only the colors but also the background. If you see mags from these decades you will understand what I mean. About the shoes I adore them, only for special occasions, but they are marvelous. Not when you go to work at whatever company.
The focus seems to be on the shoes with the odd pose. Maybe the whole thing IS meant to be aerial. That shadow figure and setting also has me intrigued. Interesting. At first glance, I thought the whole thing was weird but now I’m really getting into the weirdness. There was a reason Linda was brought into this unusual campaign and as usual, she knows how to work even the most bizarre of environments. Well, I’ll wait for further analysis when some good-sized photos start to appear. These are really small.
Valerio, I agree the shoes are not for every day use, and I declared my interest (at first) for their unusual shape but good aesthetics. However, as Kmil says, I think I’ll wait for the HQ ad, so we can all get a closer look and understand the story behind this campaign. It’s true it has a retro feeling, but still, what’s the idea with the shadow?
(I hope some more pictures will be published soon…)
i must say the Prada fall 08 ad didnt come out as good as the other ones for s/s 08. I think Linda is commercial and very 90’s although she is stunning. I must say Prada is much more edgy than this. The prada fall 08 show featured very edgy models with diffrent looks. I think the ad should have featured a more edgy face.
Hello! I was curious who the artists were who did the
art work on the walls for the spring 2008 Prada ads
here is one of the ads
Thank you so much!
Leave a Comment