Fashion Week season, oh how I love thee! The multitude of catwalk presentations, the spontaneous gatherings of fashion luminaries on the streets of New York, London, Milan, Paris! The gazillion inspiring street style photography! It’s like a shot of fashion adrenaline to live on for months!
How much of this fashion is just for the show, though? A couple of years ago, getting an invite for a Fashion Show was glorious while the Front Row was the fashionista’s ultimate candy shop (even worth fist fighting for). Now that more and more fashion shows have adopted the live streaming and street style photography is worthy for a Vogue column, how do fashion shows keep their edge intact?
Tom Ford tried the closed doors, ultra exclusive defiles, he even hired celebrities to show off his merchandise on the catwalk but he ended up opening his doors to the public… Some shows present their designs in extremely chic but small venues, thus turning them into exclusive presentations by default. What about the brands not sending their models on the traditional catwalks?
Although I did not officially reviewed the current Spring Summer 2016 Fashion Week shows, I do go through the pictures and the videos every day, devouring the novelties and sifting through the designs. Comptoir des Cotonniers and Cacharel just released their SS16 collections and not only they’re enchanting, but I also realized the increased aesthethic value of an editorial-like presentation!
No pressure, the glum looking models, no robot-walk, no high-speed defile or blockbuster worthy staging. Everything is calm and inviting, even poetic (Cacharel’s print shirts are just dreamy!) and soothing. I don’t have to stare at collar bones protruding silky layers, no model endangered its frail structure by falling off towering heels. I may seem a bit off my time and off the trends, but the calm and the eerie suspended in time feeling I get from this type of presentations make the fashion weeks frenzy obsolete and borderline absurd.
Of course, my experience is sidelined by the simplest fact of not attending a real life fashion show. The editorial type of fashion presentation is definitely what I like more although I’m perfectly aware of the endless cheating possibilities (setting, lighting, retouching). What would you choose between catwalk and editorial fashion show presentations (and why, of course)? (images styledotcom)