Jimmy Choo’s second perfume, Flash is already campaigning with a little help from Natasha Poly. Photographed by Steven Meisel and styled by Charlotte Pilcher, Natasha’s pose, although meant to be glamorous, is pretty much on the strange side.
I could also add the very name of the perfume to my list of ‘strange’ motifs, but I think that dissecting the ad itself is pretty much enough. Given that it’s Christmas and all.. (wink) So: what does ‘Flash’ mean in this case? Because from where I stand, Natasha looks pretty much like she’s presenting her underwear to the camera. Is that the Flash? (sad face) but then again, Jimmy Choo is so much about shoes, they couldn’t overlook their main identity even in a perfume campaign. (image Steven Meisel)