I looked and looked at these two new releases from the oh-so-fabulous advertising campaign for Marc Jacobs and still don’t feel my logic sense kicking in.
I’ll take up the story teller road maybe somewhere along the way, bells start ringing. In the first picture we’re honored with a house-wife-ish Posh all foetus-like-lied-down sucking up her thumb while wearing ménage-gloves (or at least what bears a striking resemblance to the gloves I wear when majoring scrubbing the house), dressed up with that dressing gown most fashionable described as “robe de chambre”. She accessorized her most glamorous outfit in this uber glamorous pose with the signature shades. Brilliantly useful!
Strolling down to the second picture, deliberately ignoring the marvelous blitz-technique, same gloved Victoria Beckham holding a red purse (probably matching her red-and-white-plastic or glass strand) next to her face in a grotesque attempt to remind us about kissing the frog paradigm, only in this story, the frog either turns into a golden frog or it’s just the golden frog who turns into the golden prince. Whatever.
The sad truth is that even taking down the descriptive road I couldn’t get too closer to the marketing logic of this advertising campaign. Or maybe it’s my non-house-wife self speaking? Then again it should also be my fairy tale-loving self not being impressed with this campaign. The conclusion? You have range between 0 – 10 years old to fully appreciate Marc Jacobs products (that’s as much as I could figure it up from a picture with VB in a foetal position and declaring high up her flame for a golden frog).
I was thinking there.. what’s the age when you begin regressing to your childhood period? Maybe because his excessive burned-out life, Marc has reached that point earlier?
(photos dailymail)
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I think the ad is unique. It doesn’t look beautiful but it looks attractive. The strange pose like that make me want to see again, again, again, and again…
Oh, it’s unique, that’s a big truth!
Just out of curiosity – when you look at it again, again and again… do you find new interpretations to these ads?
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