I like to think of myself as a non-brand consumer. Meaning that I don’t necessarily have to have big names in my wardrobe to feel well dressed or flashy tags in my cosmetic case to feel beautiful when using the products.
However, I cherish one beauty product for some years now and when I came across this news, I felt a bit betrayed. Why? Because my so-special product is no other than the YSL Touche Éclat radiant touch, the mythical wonder illuminateur beauty pen! And discovering that it may become a L’Oréal product, in fact, was not easy. Explaining my reaction to this economical more than fashion-beauty news would mean lecturing that consumerism-dip-in-more-becoming-world. And that would be so long…
Anyway – here’s the splashing news – $1.68 billion deal was offered to YSL Beauté Holding by L’Oréal. There’s no news yet on how the offer was received or if it was accepted.
What do you think? Joyfully expecting to find YSL in your regular store? Or taking a step back in front of the scary perspective of commerce giants taking over our little pleasures?
(via wwd)
3 comments
For years now YSL’s Touche Éclat is almost my best friend. Always there to “safe me”. And just like you our dear editor Kpriss I felt a kind of “betrayed” that it may become a L’Oréal product. Though they have some good products.
The curse of globalisation is a threat for all that once was exclusive and therefore made us feel special. That’s gone now………
Nearly all luxury brands today are owned by companies who own both cheap and expensive brands. L’Oréal alreday owns Lancôme, Shu Uemura, Biotherm, Kiehl’s, Armani, Viktor & Rolf and I don’t really see how YSL is any different from them. You’ll never find YSL products where you find L’Oréal products!
I think, after all, it’s a matter of names ;) . If the news was more like “x is taking over ysl” and not “l’oreal is taking over ysl” it would have all been reassuring (like in “oh, thank God, Ysl won’t disappear!”).
The problem is not re-locating products after the taking over but mainly de-locating quality.
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