Karmen Pedaru’s Bottega Veneta Spring Summer 2012 Ad Campaign By Jack Pierson

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Bottega Veneta continues to play with us, aesthetically. Remember last season they entrusted the shooting of their Fall Winter 2011 2012 ad campaign to a documentary professional?

Well, this season it’s an artist they on boarded for the realization of the new Bottega Veneta Spring Summer 2012 Ad Campaign! Jack Pierson is the eye behind the new campaign pictures. Joyful and colorful, the new visuals do remind of Jack Pierson’s vivid collages and artworks. This time he had Karmen Pedaru to show off against a blue ocean background (the lighly overexposed picture is something you’ll see often in Jack Pierson’s artistic photography work – see examples here). The campaign, however, breaks in print media next month and we have some waiting to do, sadly – the campaign is accompanied by a video guiding us through the making of this campaign! I’d love to see that! wouldn’t you? And I love the idea of pairing artists with fashion!

Karmen Pedaru Bottega Veneta Spring Summer 2012 ad campaign

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