Have I told you how fascinated I am with perfumes? That doesn’t mean I’m in for the smelling! (not entirely) I’m in for the story! Usually, a pair of shoes, a skirt, a coat, they’re so easy to frame for selling! When it comes to perfume, it’s an art. I think.
You have to come up with the right blend, a formula which hasn’t been bottled before and, most importantly, you have to come up with a story! Perfumes stories always get to me. A good fragrance has to come with a powerful resume and bio to work its magic on me. (as an example: I was in love with the story of Shalimar more than I was with the perfume itself) (the story continues after the jump!)
For an image to contain and speak of the perfume it represents, it has to either bear a reference to its name or share the story in a single image. Hermes has the Jardin series, now Gucci has The Garden perfumes series. I know it’s practically impossible to completely ignore the competition and boldly go where no one has gone before, but really, Gucci? Even the bottles look alarmingly similar! As for Abbey Lee Kershaw – she’s impeccable for Gucci’s Flora ad campaign. The huge faux flowers collar / necklace tells the story better than a thousand words – it’s a floral perfume (duh!), just that. Easy, breezy florals (Gorgeous Gardenia, Glamorous Magnolia, Glorious Mandarin, Gracious Tuberose, Generous Violet). So what do you think about this Garden perfume story? Who’s more convincing at telling it: Hermes or Gucci?
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