Of course, the ring thing is just an example – Oscar de la Renta has recently joined the social media bandwagon craze and they seem to be enjoying it. Although I’m browsing the internet all day every day, I had no idea about this Facebook commerce policy that was slowly taking over the world. Did you?
It appears that in their need / want to engage more with the end customer, the luxury brands (at least as far as fashion goes) have launched Facebook exclusive offers. Oscar de la Renta’s perfume was already big with me, so hearing that they had an exclusive with a catwalk ring which contained The Esprit D’Oscar solid perfume makes me feel like I’ve missed out on a great opportunity! Do you think they should do this more often? Offer exclusive sales on Facebook? (Chanel tried to do that avant the launch of the Coco Shine lipstick, Bvlgari had reportedly implemented the Facebook commerce but they suspended it after three months. Are you familiar with other similar activities going around?)
4 comments
Yes, I am very aware of the Facebook commerce. There’s a reason why Mark Suckerberg has become that filthy rich right? Let alone all the other Facebook activities….but let’s not go there ;)
Burberry Body, Burberry Eyewear etc. And other brands are active like this on Facebook.
Hmm, speaking about wedding dresses (in black by Vera Wang). That green and black evening gown makes a lovely wedding dress to me. And no, it’s not because the model is a redhead ;) :)
hmmm.. I must get my Facebook mood on, then – I feel like I’m behind on what’s happening in the world! facebook-ecommerce! Should have seen it coming, though!
I would definitely see that dress on you! But there’s something about black wedding dresses that doesn’t look right to me. I must be blinded by the white cliche ;)
Facebook is filled with commerce. No escape possible unless you ignore these pages and don’t click ever on advertisements. I am now ‘disliking” anything considering commercial. If I like to read their info I simply browse to their page.
Ah, I don’t think the white wedding dress is a cliche. If that makes one happy it’s fine. I have been married twice…*hides*….and not in white. The second time in green :)
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