Jessica Alba’s Piaget Ad Campaign

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Expectant mother Jessica Alba doesn’t waste a moment of her precious lucrative time. She’s now the face of Piaget with whom she teamed up for an advertorial season as the spokesface of their latest Possession collection.

Styled by the infamous Brad Goreski and photographed by Patrick Demarchelier, Jessica Alba was longtime the subject of a Piaget guessing game. Now that the riddle has ended and the Piaget Possessions ambassador has been revealed, we’re impatiently waiting for more images from the ad campaign. So far, the looks are surprisingly different and that is something I appreciate, even though I appreciate Jessica in her light, romcom roles more than in her dark approaches of the theatrical (see Sin City). She’s way prettier when she smiles, isn’t she? (more images right after the jump as well as a behind the scenes video; Piaget via)

Jessica Alba new face Piaget Possession collection

Jessica Alba Piaget Possessions ad campaign

Jessica Alba Piaget Possessions campaign

Jessica Alba Piaget Possessions

Jessica Alba Piaget 1 Jessica Alba Piaget 2 Jessica Alba Piaget 3

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