Givenchy Fall Winter 2010 Ad Campaign

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Controversy is all upon this Fall Winter 2010 Ad Campaign from Givenchy. And that’s surely not because of Mert and Marcus’ visually perfect (though a bit on the safe/boring side) imagery assembly. Oh, no! It’s the cast!

Bringing together both female and male high profile models would have been what everyone could do. Givenchy has pinched in the salt and the pepper with one particular model from the lineup: Lea T. Formerly known as Leo Cerezo, Lea T. is a transsexual, also happening to be Riccardo Tisci’s personal assistant. This was recorded as officially the first campaign to ever include this genre of model cast and what brought all the fame on Givenchy’s FW 2010 ads. Besides the impeccable aesthetics. What say you? Were we ready to step up after highlighting the black models issue and the plus-sized matter? (via)

Givenchy fall winter 2010 ad campaign

Givenchy fall winter 2010 campaign

Givenchy fall winter 2010 campaign large Givenchy fall winter 2010 ad campaign large Givenchy fall winter 2010 advertising campaign


#1 Adriana on 05.10.10 at 7:30 am

The only thing I do not like about this matter is that Riccardo Tisci use of abuse for that matter Lea’s gender for PR! She’s a great looking woman.
Have I made myself clear? :)
I’m Dutch. It’s not controversial here at all. Of course there are always narrow minded people. They’re everywhere.

It does bother me a lot though that they use coloured people, big people or now transsexuals for something as PR! Grrrrrrr….

About this campaign in general they are a tad too impeccable aesthetic to me.

#2 kimora on 05.30.10 at 11:06 am

I agree with you Adriana. If a woman is tall, thin, lovely and photogenic what’s the big deal. When my girlfriend who knows both Lea and Ricardo told me about this I was a little annoyed to tell you the truth. I really don’t think a pretty picture of a pretty person in pretty clothes is exactly going to turn the world upside down.

Child p*rn is controversial, hell Scientology and Mormonism is controversial. A transwoman following her dream and living her life, not so controversial if she’s hurting no one in the process.

#3 cc on 05.30.10 at 7:44 pm

Which one is Lea?

#4 Adriana on 06.01.10 at 11:23 am

Lea is the woman with the white feathers and so the woman who kiss the girl.

Kimora, well said!

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