Design is always a tricky business. Especially when over-logo-ing a piece of whatever (in this case a piece of Lacoste). Esteemed designers Fernando and Humberto Campana worked around the Lacoste logo and the outcome is rather interesting (to say the least).
An alligator shirt? Who would refuse? A white polo with plenty little green alligators looking like bugs all over? Who wouldn’t wear such daring design? (the story continues right after the jump with more images!)
The Brazilian design duo is most famous for their animal-furniture (like the Alligator-Chair or the Boa sofa) so it comes as no surprise at all seeing them work with Lacoste reptiles to add a special design dimension to the iconic brand. Using the natural habits of green alligators (piling up in mud beds during the dry season), a 2D replica of this natural behavior was used to create the Campanas + Lacoste Limited Edition series: 125 pieces for men and 125 pieces for women (plus a super limited edition made to order with 12 pieces for men and 12 pieces for women).
The special edition t-shirts were produced in cooperation with Coopa-Roca, a sustainable development from Rio de Janeiro providing work to women in the Rocinha neighborhood. Besides the lizard-bugs polos, the most amazing signature piece from this cooperation is the Sumer Limited Edition Polo made only from Lacoste logos in a lace-like appearance.
The Collection was officially launched in Paris, France, the 27th June in a very special installment at the Hotel de Roquelaure, part of the Save Your Logo Campaign from Lacoste. All design honors aside, could you wear these Campanas for Lacoste polos? (yatzer via ontdff)
9 comments
I really do not like this. It looks like bacteria and that creeps me out.
I just like the old fashion one gator per shirt style.
Me neither. I remember the 80’s when so many people wore Lacoste or that other brand Sleswhatever?? when the brand/label thing started and I didn’t want to join that crowd.
LOL yeah, it was like a bacteria hahaha…..
Sorry this is not my thing -the one alligator either- and never will be.
any idea where may I buy those from?
any one!
Mouny, there was no special mention about where this Limited Collection will be available for purchase so I have to assume they’ll deliver a small quantity of Campanas to every Lacoste store worldwide (hopefully you’ll find one in your area).
I’m as appalled as you were by the over-logo-ed tshirts but I really like the museum-like exhibition they put on in Paris. And I did appreciated their furniture design. Quite interesting. (they should stick to it ;) )
mouny, you can buy it from selfridges in oxford street in london but im not sure how much it is, i want to get one myself.
the best price is offered in the Lacoste web site.
thanks
Just bought one today. Go to your local Lacoste store if you want one. Supplies are really limited according to the sales associates.
I paid $200 Canadian. Before taxes.
WHERE CAN I PURCHASE THIS EDTION OF LACOSTE X CAMPANAS
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