I don’t know about you, but sometimes I get really tired of magazine ad prints displaying the same models, in the same poses, photographed by the same lenses over and over again. Not to mention the photoshop postprocessing…
This Clinique ad surprised me and I thought I’d share with you and ask you if you think that models could impact more. Because as far as mascaras go, I don’t think there’s a single ad out there photoshopless or fake-lashes-less…( I remember there was even a scandal regarding the excessive postproduction of mascara ads). So what do you say? (click photo to enlarge)
(via source)
3 comments
Even the fake lashes in ads are photoshopped!I feel the same way about this obsession of ALL magazines to alter images.When I was a kid I remember it was called ‘air brushing’ but it was nothing compared to what they do now.
This ad does indeed look different and catchy but I don’t think it will sell more mascaras than Ashwarya Rai or Daria W.
It’s buzz-worthy. Every blogger who picks it up generates free publicity. Plus, they didn’t have to pay a model. Even with the extra costs for the page cuts, the return on their costs is probably excellent.
Not that anything will ever move me from Great Lash. Some model of my youth swore by it, so it’s sacred.
The ad is clever and it reminds me of origami a bit. Would I buy it? Well maybe if I went to the Clinque counter and they gave me a test sample I could see if I like it or not.
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