Karl Lagerfeld Road Security Wisdom

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I have to admit that’s a pretty smart marketing move over on the French front! Karl Lagerfeld promotes the light-reflecting safety vest (part of a regulation that becomes active October 1st and if you choose to not respect it, you’re good to pay $210).

He’s as infatuated as ever, wearing his second-eyes-dark shades but transmitting a heavy word of advice. So this time, pay attention to the Kaiser, he knows the roads to longevity:
C’est jaune, c’est moche, ça ne va avec rien, mais ça peut vous sauver la vie./It’s yellow, it’s ugly, it doesn’t go with anything, but it could save your life.

Karl Lagerfeld Road Security Safety Vest Campaign Securite Routiere
(via fwd, photo via securiteroutiere)


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#2 Adriana on 06.23.08 at 5:24 am

Its not that bad and necessary alas. And as a bonus we do know now that even Karl admits that we are mortals.

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