As if finding style-offending clothes was a problem! Avril Lavigne has discovered her inner designer and, behold! she’s unleashing it!
Abbey Dawn is “a juniors lifestyle brand” (am I losing something here? What’s a juniors lifestyle brand? Emphasizing lifestyle..?) programmed to see the store’s light in July (for the back-to-school usual frenzy) and to renew its featured designed pieces every 60 days. So not only the monster’s head gonna pop up! it’s regenerating himself! What a glorious future ahead!
And the thing I love the most about press releases is you always get a strong insight on things to come: “Expected to blend an authentic rock ’n’ roll attitude with a feminine edge”. Sure, we’re talking juniors lifestyle, it’s natural that we engage in a mixed-up discussion. About feminism and entertainment. (oh, I forgot money – the line will sell from $24-$48)
Because Diamonds are a Girl’s Best Friend – there will be jewelry involved in this Abbey Dawn lifestyle thing! (and we are promised that other categories will be added later!)
Am I looking at this from an over-conservative point of view?
UPDATE: Here are two images from the Abbey Dawn Collection by Avril Lavigne.
After a few years since it was first announced, Abbey Dawn was even presented on the New York Fashion Week catwalk in 2012. The Spring Summer 2013 collection was sent down the runway and although the same continuity promises were made, the brand seems to have vanished from the stores (the contract with Kohl’s expired) and the internet altogether (the video below presents an interview with the singer from the event).
I would rather take it as a good sign, as consumers sifted through the quality of the design and made the better choice. But I would be just overevaluating Abbey Dawn’s market target: teens and tweens. And should they ever find common-sense clothing actually likable and wearable, the world will definitely turn upside down!
Although even on the brand’s Facebook page the last update was made almost a year (minus a month) to date, keep hope alive! a new, tasteful and discrete clothing collection from Avril Lavigne’s Abbey Dawn will pop up any minute now!
57 comments
This is a truly scary concept aarrrggghhhh!!!
she has horrible clothes
ridiculous concept
big ugly boots
tutus
fake hard core
I think the collection will include modern items both for college and High School students.
-armine
Undoubtedly, the targeted clients will be amongst High School/College attendants. To me, this kind of collection will always carry a fake air, something prefabricated and using her own career image as a seller trigger for young people is rather easy. The only thing you need is maintaining yourself in the industry. So I think another album is in order.
[…] me is the overall tendency to encourage lack of style personality, to promote the brand at any costs. This young girl hasn’t set her mind on something yet. His a perpetual “Jumperâ€?: â€?I’ve […]
[…] It’s like every day passing by it’s in vain if a new celebrity-turned-designer collection isn’t announced! […]
I think Avril’s “Abbey Dawn” clothing line will do well because, although it may appeal to adults in their 20s, it will also be attractive to teens and tweens who (based on lots of concert reviews) make up a HUGE ratio of her concert audiences. And the price, which you mention in your article, is certainly affordable for that age group too.
And btw- just in case you or your readers are interested – I have an Avril website and a while ago discovered the source for Avril’s childhood nickname “Abbey Dawn” that she’s also using for her clothing line!
If you want to read about and see a couple of photos, it’s here:
~ Courtney
i LIVE ON ABBEY DAWN ROAD! iM HAPPY SINCE IM LIKE TOTALLY OBSESSED WITH HER, IM SOOOOO GOIN TO KOHLS TO BUY THINGS FROM HER LINE <333
I just went to kohls today and bought over $200 in Abbey Dawn! I love it, it is so adorable! and its the only clothing line i can find to fit my personality and my style! i love avril so much too!!!
hi
I just wanna say that if you have anything bad to say you shouln’t say it because if you are than why are you even on this website. I love Avril. I have all her cds. Her clothes fit my style and I wish I could by everything but I’d still be satisfied if I at least get one cool shirt or anything else. The clothes are quite popular. I love it!
Although this is exactly my style of clothing and I’ve been waiting for someone to catch on to the fact that rock & roll is back so they can create an affordable clothing line for us rockers at heart, I must say the Abbey Dawn clothing line disappoints me. The largest size available to girls is size 13 (which isn’t even a real 13, it’s more like a size 9 or 10). I am a size 14 or 15 but can sometimes, depending on the brand, buy a size 13. Abbey Dawn’s size 13 would barely go up to my thighs, so I know this is an error. I am displeased that Avril Lavigne seems to only want very skinny girls to wear her clothing line. These days girls have so many self esteem issues because of how the main stream media depicts woman as being beautiful if they are anorexic looking (Paris Hilton, Lindsay Lohan, etc.). Avril Lavigne should be a better role model and make her clothing line available to girls of all sizes.
To you it may seem horrendous, but that is most likely because it isn’t YOUR style. Do preppy people like all black clothing? Do punks like conservative colors?
I personally like her clothes, and own some. Part of the appeal is mixing them in new and wild ways that express what you’re feeling.
molan los jeans y las camisetas pero toda la ropa de la primera foto no me gusta nada, pero las demás cosas si excepto los pantalones de lunares
Eu sinplismente adorei a coleção da avril roupas super lindas
ESSA GAROTÃ É PERFEITÃ *–*
Stop dissin’ Avril!!! SHe rocks and maybe she doesn’t know that her sizes are only like that I wear like a size 5/7 so stop it and I am so not anorexic SO THERE!
i thing that abbey dawn clothes is excellent i mean i love that clothes so u people shut ur mouth cuz u all r just jelaus of avril new line clothes so f*** i mena what is wrong with u people i love this clothes so stop it AVRIL LAVIGNE ROCKS YEAH ABBEY DAWN=p
I want more of her her clothes I only own one of her shirts its the white one with the black polka dots that you have to have a black shirt under yeah i need more !!!!!!!!!!!!!!!!!!!!
This is the best clothes line in the world
Her jeans look wikid,
No question about it
I think the Abbey Dawn Collection is Amazing. It was a great decision to have such a cool stylish collection of clothing and good for teens.
For all of you complainers shut the hell up Avril’s new Abbey Dawn clothing line is fricken awwwwwwsome they run big enough and small enough so what is your problem and just because its not your taste quit wining because your taste sucks.
i kinda like her clothes
its just that avril is trying to hard to be a rocker
srry but to me these clothes are wanna be rocker clothes
i am not satisfied w/ these clothes they kinda stink
srry
like wat xzerea said this
is fake hard core clothes
i have EVERY piece of Abbey Dawn clothing ever sold! Thats over $1,000 worth. I even dyed my hair just like Avril’s too! So all you girls can’t beat me☺
never been to a middle school or junior high so im soo nervous what people r ganna think of me so because iv been homeschooled since 4th grade and now im ganna be in seveth grade and going clothes shopping and i want some abbey dawn so please come out with more cause there so awwwwwsome!
helo! Hot picture alert! If Paris Hilton is your fave, then I have a website for you to see. Who wants it?
i think this is the most stupid collection on earth. fake hard core
I love ur clothes acril their awsome and my style!! i cant wait to buy them!!ILOVE U #1FAN!!!LOVE U AVRIL LAVIGNE
I love ur style love the burot tee and awsome signed jeans loveyaAvrillavigne!!!
Abbey Dawn is soooo cool clothes and I bought something for my niece…Avril rocks**
@ matman
its enough if you say she`s cute….OK ???
Avril & Abbey Dawn are sooo cool !
Avril is cool. you r just insecure with her coz she’s very famous, beautiful, rich, almost perfect! so u must shut up or else i will kick your a*! AVRIL ROCKS!! and ABBEY DAWN AND BLACK STAR!!!! haHAHA !!
Avril is the best damn thing ever !
fantabulous clothes darling lol love them but i wish that she would make clothes that is her taste because these clothes dont remind me of avrils spunky out there cool taste that we all know and love like the two outfits at the top with the skinny jeans i hope that she will make her clothes like that from now on i love avril and her unique taste but its just getting to be to much pink black and skulls in stead of cool and different:)
i want to see the clothes that she picks out for herself the ones than she walks around in not the clothes that someone tell her to put on at a photo shoot or a coming out party and says the avril lavgine collection if this really is her taste and she likes it why dont you ever see pictures of her going somewhere normal with these clothes on her clothes on the only place you ever see wear her new clothes collection is photoshoot pictures where someone is telling her to i want to see her taste avrils real kinda clothes she would wear
…i like those t-shirts!!
i hope there will be an abbey dawn shop here in the philippines……
i love you avril!!!!!!!
hey avril my best star an worlde i love u so motche u are d best 4 ever
ilove so motche abbey dawn hope to de avril plz plz plz avril do
abbey dawn shop here in maroco ilove u style i love u songe
and ilove u so motche and Abbey Dawn Collection is Amazing ilove u girl
she is so hot nomater what she puts on
her clothes is so rockin like totally
i LOVE her new clothing line and i just bought today a new pair of skinny jeans i really LOVE her style but i am not a total rocker or punk im a combination of everytning preppy, girly, punky, rockish type of girl.
i love avril & abbey dawn! but the clothing line is pretty expensive in canada. i love this plaid shirt and really want to buy it but it’s like $40+tax, =$45. it’s only a short-sleeved shirt, so it’s not relly worth it>.>
~waiting for it to be on sale :D
Opinions make the world go round. Some people need to deal with that…
avril is overrated imho.
idk if she’s trying to act hardcore or not but she’s definitely not hardcore.
and abbey dawn just looks childish.
i love avril..and also i love the way she wearing a cool shirt..it so nice!!
I love you avril
her clothes are so rockin like totally
:D Abbey Dawn is soooo cool clothes and I bought something for my niece…Avril rocks**
:) ILove abbey Dawn (:
:) ILove Avril Lavingne (:
Ich liebe dich Avril, du bist soooo suess und ganz egal was du anziehst, ich finde dich total sexy, bist das schoenste Maedchen auf Erden – kussi von Holgi
yes belle tof je t aime
i love you avril
LOVE THE JEANS!!!!!!
And the fkn boots!!!!! OMG!
todo brasil adora avril lavigne pop rock
Ela é lindaaaa
Is perfect!!!
I like your style avril:x
I love abbey dawn!! And also avril lavigne because she so very fashonistic style..
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