When the ice bucket challenge hit the world, there was hardly any way to go around it. More or less cubes, everyone was getting their fair share of cold water in the name of charity and raising awareness.
Now there’s another movement, less icy, less honest. The ‘Wake Up Call’ challenge demands a makeup-free shot posted on the social media account. Not just any makeup-free, though, the very first after waking up in the morning! All that to raise awareness & donations for Syria and the Syrian Children (through Unicef). People get to nominate three others, just like in the ice bucket challenge. All sounds lovely and very fashion-y, but wait until you see Naomi Campbell!
Cindy Crawford above really reminds us all why she still has the fashion world at her feet, looking real and fresh. Rosie Huntington Whiteley is the very image of a fresh English Rose (wearing what we can only assume is an item from her own lingerie collection for Marks&Spencer Autograph).
See also: Rosie with her Angel wings on!
Even Elle MacPherson is posting a double selfie with her pout, her legs and… her son? All in the name of good cause while beautiful Christy Turlington seems to sleep and wake up with her glasses on!
Pretty much like Liam Neeson who took some time from chasing bad guys for the big screen cameras and joined the challenge. Let’s not forget Tom Hiddleston who might have woke up with his Loki face on…
See also: Tom as mischief Loki!
Vivienne Westwood apparently dozed off on the floor with fashion extenuation while Alexa Chung seems to be partial to hair face masks (which makes you appreciate candid frontals like Sadie Frost’s and Natalie Imbruglia’s who look straight into the camera for the Wake up Call).
See also: Famous models in no-makeup pictorials!
Also participating to the new challenge, Cat Deeley, Daisy Lowe and Nigella Lawson were posting pictures on their social media accounts, showing their pretty faces first thing in the morning.
See also: Natural is the new it-makeup!
Saving the best for last: Naomi Campbell, the legend, the untamed model, the fiery personality gets in the ‘Wake Up Call’ challenge circle with… wait a minute?! Are those eyes sans makeup, really? Is that a trace of crayon we see around the eyes? And the perfectly subtle pink cheek blush there? Wow, now that’s how a model honors a charity call! (all images wakeupcall)