Clearly a far cry from the company’s last ad campaign which featured Karlie Kloss and an outdoor setting, the new Fall 2013 Juicy Couture ad campaign with fashion’s new hot model Andreea Diaconu and Edita Vilkeviciute look surprisingly good. For a fashfitness lesson.
What’s fashfitness? I will try to explain it the best I can as I just came up with the word and seems like an honest, representative concept for countless occasions. Including this one. Carlyne Cerf de Dudzeele styled the two girls in a series of up and down, curved, bent and all around gymnastic-y poses for Inez and Vinoodh‘s cameras that try to set an entirely new standard of defying gravity and comfort in the name of fashion photography.
Which would be perfectly fine if an entire legion of fashion bloggers won’t replicate the set with either the same fantastic clothing or something similarly tasteful. Admit it: you’re more attracted to the laws of physics in those images, than to the laws of fashion’s good taste and style measure! All in the name of ‘sexy and wild’ as wwd noted from the Juicy Couture’s reps!