Gucci and Charlotte Casiraghi sure seem to have developed a special kind of relationship. They appointed her as one of the house’s spokespersons and she only uses Gucci when is comes to her equestrian performances.
Charlotte Casiraghi, although the niece of Monaco’s ruling Prince Albert, is making a name for herself in the horses jumping competitions and free lance (fashion) journalism. Her Gucci exclusive deal (the competition costumes designed by Frida Giannini for Charlotte are to never be retailed to the end consumer) must be a mutually comfortable arrangement since getting real Royals to pose in fashion ad campaigns must be a real royal pain as well, if not next to impossible.
So, this new Gucci Flora Forever Now Ad campaign is an event in itself and should be treated accordingly.
Not only the Flora scarf was created by an Italian artist (Vittorio Accornero) but also the silk scarf in question was gifted to Charlotte’s maternal late grandmother, Princess Grace of Monaco, in 1966 by Rodolfo Gucci, son of Gucci’s founder, Guccio Gucci. To that historical background we’re adding the present advertorial situation as presented by Mert and Marcus who captured Charlotte Casiraghi’s natural beauty in this photo.