Are you excited for the new Prada fragrance? It sounds so joyful, and youthful! Candy! Prada Candy! And it’s looking funny too!
Rumor has it that the scent smells like musk and caramel, in a very passionate and impulsive fragrantic move from the house of Prada. I’m actually pretty curious about it and, as it turns out, pretty drawn to almost anything, everything Miuccia Prada does. The print ad is sustained by Lea Seydoux and the video ad should be about the Parisian Apache Dance. (what is that supposed to mean?) (wwd via)