Have you heard that Zara is entering the world of street style people (and more)? Their spring summer 2011 ad campaign called People! featured normal people like you and me! If you had no idea, time is not lost, they’ll do the same for the fall winter 2011 2012 campaign! Suffice to wear two pieces from Zara’s fall 2011 collection, take a picture and upload it on zaradotcom starting this very September 2011.
Wait and see… Cross your fingers because if your picture is chosen, not only will you be a model for Zara’s campaign (effective immediately, with your already uploaded picture) but you will also receive monetary compensation (300 euros in your country’s currency)! You still have time to practice your best street style pose! (instructions here)
5 comments
I like the idea. However I sincerely hope the “real people models” get paid well!
I have no street pose. I usually walk….I am too old to I guess?
A nice idea and change of pace, showing real people in their clothes. ;)
I think that you would look stellar ajginger if you did pose! : )
300 euros? It’s not “well” enough, but it would pay few Zara items… on sale ;)
ajginger, I agree with Ellington, I think you would be amazing! Plus, Anna Wintour doesn’t pose either, she just… walks? ;)
Thanks girls! I feel flattered but I am really “too old”….for Zara! :D
hm… I sometimes feel “too old” for H&M.. but I think it’s not the “old” that suits the description best. I think that our style doesn’t necessarily match the above mentioned labels. Although I always manage to find something nice at Zara…
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