How Much Are You Willing To Pay For Your Swimsuit?

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I started today, like many of the days before that, convinced that paying more for a swimsuit is really not worth it. I’d rather throw my money on a fancy book than on a $100 piece of fabric.

However, something nearly changed my mind along the way. I was doing some reading on the interwebs of fashion and, season oblige, I went into swimwear. It seems, my darlings, that a swimsuits generally costs around $5 to make. Isn’t that something? We’re genuinely happy when we find a H&M swimsuit at $20-something, congratulating ourselves on the wonderful deal! Now let’s take a moment to think about it. Wouldn’t you pay more for a swimsuit if you knew it wouldn’t bleach, it wouldn’t tear or show more than you want to? (the story continues right after the jump!)

H and M swimwear 2010 ad campaign

What looks like just another piece of fabric to us, for the swimwear industry specialists is a very elaborate process. Rendering that fabric waterproof, pleasing and insensitive to sunlight, sand, salt water, sunscreen/body oil, pool water chlorine and who knows what else is a tricky thing for the swimwear producers. They have to assure all that quality comes with a reasonable price tag. And that doesn’t always happen. They sacrifice either the above-mentioned criteria and treat the fabric with a distinctive sloppiness which almost always pushes the client into buying at least one other swimsuit during the same season. Or they simply sacrifice the respect for the end customer, blasting him with a sensitive price in exchange of a tiny piece of fabric.

J Crew Target Swimwear 2010

It’s always about the liberty of choice, after all – knowing what we know now, that a swimsuit costs around $5 to make, what do you choose? The more expensive swimwear, hoping the necessary has been made to render your garment impeccable from every quality perspective? Or the less expensive one, fully acknowledging that you may be in possession of a floppy piece of material that won’t provide and assure all season long? (via, photos via 1, 2, 3)


#1 Café au lait on 06.07.10 at 3:05 pm

Made in china, Made in vietnam,…

do you think how much did they pay people who made it?

I’m sorry Kpriss, I don’t like att all what do h**M,

the don’t do fairtrade and when you buy it,it’s encourage them! better a secondhand for the same price.
definetly I will buy one for 100euros than the garbage.

#2 s. on 06.07.10 at 3:32 pm

I had that same discussion few weeks ago.

Though I work (and study) I hadn’t enough money to buy a swimmsuit and a pair of shoes, so I asked my parents to buy me a bikini. At first we look for a cheap one but they ended buying me one on 110€ ( a TCN, I don’t know if it’s an international brand but here is at the same level of La Perla).

And you know what? It will stay for a lot of seasons in my closet (and I’m from Barcelona so I usually go to the beach): the fabrics are great and the way it is sewed is really good.
It’s worth.

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