Celeb involvement is a marketing strategy. Samantha Thavasa Japan is another proof that the sweet sound of cash gets a maximum ca-ching when advertising with the celeb.
Beyonce and Solange Knowles, Penelope and Monica Cruz, Jennifer Lopez, Victoria Beckham, Tinsley Mortimer – all have been featured in ad campaigns for Samantha Thavasa. And more or less, they’ve all been involved in designing a Samantha Thavasa bag. (the story continues right after the jump! Don’t miss the gallery with pictures from Samantha Thavasa ad campaigns!)
Taking advantage of their own celeb-personalities, Samantha Thavasa brought Beyonce and Solange Knowles together, Penelope and Monica Cruz (even Paris and Nicky Hilton appeared in ads for Samantha Thavasa in the past), Victoria Beckham and her DvB jeans, Jennifer Lopez and two toddlers (not her own). The United Celebs of Bags! No brain effort was made in the promotion of these handbags!
If there was no celebrity involved in the advertising, would there be any profit for Samantha Thavasa?
(you should also bear in mind the price factor: one of the bags from the new Spring Summer 2009 collection costs about $300; the brand targets college girls and working women)