Jennifer Lopez Wears Samantha Thavasa Scritta Bags

Celeb involvement is a marketing strategy. Samantha Thavasa Japan is another proof that the sweet sound of cash gets a maximum ca-ching when advertising with the celeb.

Beyonce and Solange Knowles, Penelope and Monica Cruz, Jennifer Lopez, Victoria Beckham, Tinsley Mortimer – all have been featured in ad campaigns for Samantha Thavasa. And more or less, they’ve all been involved in designing a Samantha Thavasa bag. (the story continues right after the jump! Don’t miss the gallery with pictures from Samantha Thavasa ad campaigns!)

Jennifer Lopez Samantha Thavasa bags ad campaign

Samantha Thavasa Scritta Collection

Jennifer Lopez Samantha Thavasa bag

Taking advantage of their own celeb-personalities, Samantha Thavasa brought Beyonce and Solange Knowles together, Penelope and Monica Cruz (even Paris and Nicky Hilton appeared in ads for Samantha Thavasa in the past), Victoria Beckham and her DvB jeans, Jennifer Lopez and two toddlers (not her own). The United Celebs of Bags! No brain effort was made in the promotion of these handbags!

Penelope Monica Cruz Victoria Beckham Samantha Thavasa

Jennifer Lopez Samantha Thavasa SS09 ad

If there was no celebrity involved in the advertising, would there be any profit for Samantha Thavasa?

(you should also bear in mind the price factor: one of the bags from the new Spring Summer 2009 collection costs about $300; the brand targets college girls and working women)

(photos via 1, 2, 3)

Jennifer Lopez Samantha Thavasa ad

Jennifer Lopez Samantha Thavasa Japan

Jennifer Lopez Samantha Thavasa Japan launch

Beyonce Solange Knowles Samantha Thavasa bags

Beyonce Solange Knowles Samantha Thavasa Scritta Ads

Beyonce Solange Samantha Thavasa SS09 Scritta

Tinsley Mortimer Samantha Thavasa bags

5 comments

#1 Ellington on 03.31.09 at 10:56 am

I like the red bag that the wee boy is holding, its cute and so is he. I am not too fond of the one with the name Samantha scribbled all over it.
La Lopez looks good in her photos but the way she is ignoring the two babies in the photos I find it rather disconcerting. Its like the bag and the stuff in it holds more value than they do. I know that they are just photos but it makes me wonder how she is with her own twins?
Ah, I am just musing.

#2 Adriana on 03.31.09 at 2:25 pm

Oh, this afternoon I was in my fave bag shops and I felt so greedy making up lots of reasons to tell myself I needed one off those beauties desperately. I don’t really…..but I’ve to support the economy!
So, no those bags and the models got nothing for me. I don’t need them to convince there are so many great bags to find. I can find them so close by home!

I’d found also this great BagInBags which are so handy when changing bags. But I guess they are nothing new. I definitely need one off those without an explanation. It’s just easier to change!

#3 deka on 03.31.09 at 5:22 pm

looks like thavasa
was jealous of sprouse graffiti speedys for LV

#4 Audrey khoo on 01.05.11 at 4:46 am

I like the pink colour bag,where can I buy this?

#5 kpriss on 01.05.11 at 10:02 am

Samantha Thavasa store in NY: 965 Madison Ave. Or you could simply visit samanthathavasausa dot com for more information.

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