I’m not sure what to make of them… I remember wearing this kind of outfit in the nineties so Linda fits in perfectly as a generation representative, however, her expression is rather strange. It reminds me of a plastic mannequin in an unnatural pose, scared and fearful.
And I must confess an unhidden curiosity regarding the shadow on the wall. Or the entire décor –what does it look like to you? On a first look, I like the shoes, without picking at the brand, they have that mythological Hermes-air, like that foot is flying on its own (in fact, Linda’s position is really aerial).
On a closer look, the shoes-case looks like a gross thievery act from the Jurassic Park collection. Which reminds me a famous line from the legendary movie “Zoolander” that I’ll shamelessly adapt here: Did you think maybe there’s more to fashion than being a really,really ridiculously bad-looking shoe?
The campaign was photographed by Steven Meisel (which partly explains why I get that ‘plastic’ feeling, Meisel is known for ultra polished and smoothened photography) and makes for an iconic visual approach of an already iconic collection. Miuccia Prada somehow discovered the secret to fabulous fashion and she’s using her special appeal spell to get everyone into liking her designs.
However, when a Supermodel like Linda Evangelista is on board, liking isn’t that hard to do, isn’t it? Linda was contracted also for a more special project involving many motion sensors and absolutely magnificent music. A short movie called ‘Fallen Shadows’ with music by Antony Hegarty. Thus we can easily explain the shadows on the walls as being part of the inspiration frame imagined by Miuccia for her collection.