Karl Lagerfeld Road Security Wisdom

I have to admit that’s a pretty smart marketing move over on the French front! Karl Lagerfeld promotes the light-reflecting safety vest (part of a regulation that becomes active October 1st and if you choose to not respect it, you’re good to pay $210).

He’s as infatuated as ever, wearing his second-eyes-dark shades but transmitting a heavy word of advice. So this time, pay attention to the Kaiser, he knows the roads to longevity:
C’est jaune, c’est moche, ça ne va avec rien, mais ça peut vous sauver la vie./It’s yellow, it’s ugly, it doesn’t go with anything, but it could save your life.

Karl Lagerfeld Road Security Safety Vest Campaign Securite Routiere
(via fwd, photo via securiteroutiere)

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4 comments ↓

#1 Color Me A Starstruck Fashionista « Color Me on 06.21.08 at 1:14 pm

[...] to Women’s Wear Daily and StyleFrizz, I have been enlightened to Fashionista’s recent quote and subsequent picture that were [...]

#2 Adriana on 06.23.08 at 5:24 am

Its not that bad and necessary alas. And as a bonus we do know now that even Karl admits that we are mortals.

#3 Karl Lagerfeld Modesty Is The New It — StyleFrizz on 06.26.08 at 3:44 pm

[...] that’s not the Kaiser’s way! Oh, no! He drives in style! In American style! Here’s Karl Lagerfeld’s modest ride: a Hummer. [...]

#4 Prada Linda FW 08 Engage! Third Episode — StyleFrizz on 07.07.08 at 9:22 am

[...] some reason this ad makes me think about Karl and his high collar theme (too bad Linda doesn’t have a bow tie like the Kaiser had back in the days! It would’ve warmed [...]

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