I have to admit that’s a pretty smart marketing move over on the French front! Karl Lagerfeld promotes the light-reflecting safety vest (part of a regulation that becomes active October 1st and if you choose to not respect it, you’re good to pay $210).
He’s as infatuated as ever, wearing his second-eyes-dark shades but transmitting a heavy word of advice. So this time, pay attention to the Kaiser, he knows the roads to longevity:
C’est jaune, c’est moche, ça ne va avec rien, mais ça peut vous sauver la vie./It’s yellow, it’s ugly, it doesn’t go with anything, but it could save your life.

(via fwd, photo via securiteroutiere)
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4 comments ↓
[...] to Women’s Wear Daily and StyleFrizz, I have been enlightened to Fashionista’s recent quote and subsequent picture that were [...]
Its not that bad and necessary alas. And as a bonus we do know now that even Karl admits that we are mortals.
[...] that’s not the Kaiser’s way! Oh, no! He drives in style! In American style! Here’s Karl Lagerfeld’s modest ride: a Hummer. [...]
[...] some reason this ad makes me think about Karl and his high collar theme (too bad Linda doesn’t have a bow tie like the Kaiser had back in the days! It would’ve warmed [...]
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