Part of the Gucci’s love of New York campaign, an ode to the city where Gucci first opened its doors in 1953 and meant to promote the world’s largest flagship store at 725 Fifth Avenue opening in February is yet another product besides scarves and handbags.
The Gucci Paper Coffee Cup will be distributed to 150 coffee carts between Third and Sixth Avenues from 42nd Street to 59th Street from Monday.
I’m not a fan of starbucks-ing or anything related (yeah, that’s killing my celebrity chances.. all those paparazzi not spotting me mornings or evenings or anything in between picking up my cup of coffee!) but this paper cup is special.
Besides that it’s all about paper, thus not a very lasting material, that Gucci logo all over it makes it so meaningless and meaningful at same time!
Fashion’s degradable and just as lasting as a paper cup. For the sake of the environment be careful when throwing it away!
Luckily, the proceeds from the “Gucci Loves NY” products will be donated entirely to Playground Partners and Patrons of the Central Park Conservancy (going towards the care and maintenance of the playgrounds in Central Park).
Do you really think it was a good idea? Branding Gucci on a paper coffee cup?