For the 70th anniversary of the Gucci Store in Rome an exclusive Heritage bag collection with Renaissance print was made. Frida Giannini (the Gucci creative director) said
“This classic design perfectly lends itself to the spirit of Rome — traditional with a modern spirit.”
And she also reedited a print called 1950s Postcard (a stylized image of Via Condotti) appearing on rigid frame bags and scarves. For the occasion, a new version of Signoria Gucci watch and some fine jewelry were redesigned.
Seems like every occasion is a good reach for marketing and the ever-shrinking imagination of designers is offered as a gift from heaven to re-edit some smashing past hit. Kinda like the movies (or music for instance).
What happened to good quality design? It disappeared or there’s nothing new left to design? (whoa, that really sounds desperate! If that’s the case, we’re in trouble)