I like to think of myself as a non-brand consumer. Meaning that I don’t necessarily have to have big names in my wardrobe to feel well dressed or flashy tags in my cosmetic case to feel beautiful when using the products.
However, I cherish one beauty product for some years now and when I came across this news, I felt a bit betrayed. Why? Because my so-special product is no other than the YSL Touche Éclat radiant touch, the mythical wonder illuminateur beauty pen! And discovering that it may become a L’Oréal product, in fact, was not easy. Explaining my reaction to this economical more than fashion-beauty news would mean lecturing that consumerism-dip-in-more-becoming-world. And that would be so long…
Anyway – here’s the splashing news – $1.68 billion deal was offered to YSL Beauté Holding by L’Oréal. There’s no news yet on how the offer was received or if it was accepted.
What do you think? Joyfully expecting to find YSL in your regular store? Or taking a step back in front of the scary perspective of commerce giants taking over our little pleasures?