The Most Important Thing About Buying A Bra!

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… is that you don’t actually need one! Surprising, I know, but these are the latest research conclusions issued by a French doctor, Jean-Denis Rouillon who, for 15 long years, studied 330 women’s breast (some job, huh?).

Can you believe his exact words were: ‘bras are a false necessity’? it actually makes a lot of sense to me: the only trouble is outside in, not the other way around. Meaning – I’m fully convinced a lot of women would embrace a bra-less existence if it weren’t for ‘the others’ constantly picking in and picking at them. Simple. We still live in a predators society and bra-less days are far, far away!

original planter pink bra

If you do need more information from the good doctor, here’s what he reportedly concluded in his study: that women who are regular bra-wearers are more likely to have sagging breasts than women who are regular bra-non-wearers:

Medically, physiologically, anatomically – breasts gain no benefit from being denied gravity […] On the contrary, they get saggier with a bra.

On a side (important) note, all the subjects of the French doctor’s study were aged from 18 to 35 – you didn’t actually think he would’ve gone beyond the 35 threshold, would you? Now that! would’ve been revolutionary! But it is somewhat logical, even so: it’s the forming years of the breasts, the years when the ‘training bra’ and the ‘support bra’ get into a young woman’s life, swearing it is the must, the right thing to do!

But what if it isn’t? What then? (freedom, I’d say!)

free your body forget your bra

Notice I didn’t question the aesthetic value of a bra. Or the uplifting, cup-enhancing bra (diplomatic for ‘con bra’) – I just said I was 100% agree with the bra not being a medical necessity as the consumer industry wants us to believe… (images found on Pinterest, please step forward if you have any information about the rightful owner, so I can properly credit them! Thank you!)


#1 Appollonia on 04.13.13 at 6:57 am

It’s a study done by a man. What’s new? He knows how breasts feel but he has no idea how they feel when you feel breast in a different way ;)

Breast don’t have a muscle. They can not be trained! They only contain fat. When one trains too hard though, see athletes, the breasts disappear. When older, whatever this man claims, breast are gonna sag. As everything. North goes south. As a lot of other body parts.

Young me ever never wore bra’s. Ugh…some of my girlfriends did but they had bigger breasts and felt uncomfortable without a bra.

At a certain point I lost lots of weight. I am not really a heavy weight. When I gained weight again some things have changed……I looked side-wards in the mirror and saw something I didn’t like at all :(
I went to a good bra store for a good advice. The well known problem is that most women and girls often wear the wrong bra.

I hate the push-up bra…..ugh….but wearing a bra, whatever bra or not wearing a bra: the freedom lies in how you feel. I prefer a good no nonsense bra. No push-up, not padded. Of course the bra has to look lovely and feminine. I also own a good sports-bra.

When it comes to the bra in general I say: to each their own. :)

#2 Appollonia on 04.13.13 at 7:10 am

Anyway, that guy earned a nice salary for 15 years doing this non research!

#3 kpriss on 04.13.13 at 8:59 am

I know, it’s essential in some circumstances, in some mediums and occasions, I’m fully aware of that. I too think it’s very important to offer the right support when practicing sustained sports, but generally, some women obsess more over wearing bras than they actually should. And I honestly believe young-er ladies shouldn’t wear a bra that much. Especially the underwired type. But that must come from inside, from how each is feeling in her own skin, like you said. I know it’s a cliche, but it’s a true one: embrace the skin/body you’re in. If women would think more about themselves and not about themselves as others perceive them (especially men), their self esteem would be sensitively higher.

#4 Ellington on 04.16.13 at 9:52 am

I look at bras as foundation garments. They can help an outfit or look look better.
Yes it is true that most women are wearing the wrong size bra, when I go shopping for one I always get measured.

#5 Appollonia on 04.16.13 at 10:16 am

OMG…..what a drama! This afternoon I noticed one of the eldest shops and the best lingerie shop in my city stops! Their advice was always outstanding. They sold lovely and best of all quality stuff…..this saddens me terribly…..:(((

Going to try tomorrow to find something in their sales…..Why? I hate the crisis and online shops!! :(((

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