Idris Elba In Bond-Like Movies For Toyota Avalon

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I know we were all secretly dreaming of the next James Bond as Idris Elba. Ahem… Idris Elba as the next James Bond (wink) but the closest we’ll get to that dream coming true is a series of commercials for Toyota.

So until the next series of Luther kicks off its new season, we have not one but three (so far) short clips showcasing the new Toyota Avalon. Three distinct episodes were released as part of an enthralling story of spy games. And Idris is pretty good at thrilling the audience with this kind of suspense-filled action scenes. All you have to do is hit the jump button and join the little adventure!

Idris Elba Bond like movies for Toyota

…with your eyes only. I like to look at these commercials as if they were screen-tests, pitching the audience for the right response in view of a future Bond engagement. It would be a nice change, an update if you will, and a welcomed one, I’m sure. Antony Hoffman succeeded wonderfully in his directing mission for the ‘Only the Name Remains’ spots while the montage team excellently picked up the suspense plot.

I felt it was pretty unfair for the wide audience since this Toyota Avalon 2013 campaign specifically targets the African-American consumers. It has a broader appeal and I’m sure it will engage more than just this segment of the market.

Now that you watched all three of them – a total of 2minutes of playing spy with Idris Elba, here’s the behind-the-scenes bonus. What’s your take on this? Would he make a good Bond if given the opportunity?


#1 Ellington on 04.15.13 at 11:32 am

I KNOW that Idris Elba would make an outstanding James Bond. I do hope that he gets the chance. : )

Kpriss this ad campaign was not is not geared towards Black patrons of Toyota, it is for everyone. It is actually a very multicultural diverse cast. It is just that 99 % of ads are cast with exclusively white people and they are supposed to be for everyone, and that is what most expect, sadly when the lead and or leading lady is a person of colour in an ad or a film it is often wrongly assumed that it is just for people of colour.
This ad is very forward thinking and it is the future because it is inclusive, not exclusive.

#2 kpriss on 04.16.13 at 1:14 pm

It’s not my saying, Ellington :( it’s what the responsible agency who authored this campaign as instructed by Toyota, Burrell, declared:

We developed the concept for ‘Only the Name Remains’ by tapping into the interests of African American consumers and are thrilled with the final product,” these are the words of Lewis Williams, Chief Creative Officer, Burrell Communications Group.

#3 Kelly on 04.16.13 at 4:18 pm

O Idris you put a smile on my face! XO

#4 Ellington on 04.16.13 at 4:38 pm

Ah, then that is really very sad because with that attitude and phrasing things will not be changing any time soon.

#5 kpriss on 04.16.13 at 8:26 pm

exactly. That’s why I thought it’s unfair and I wanted to highlight the campaign for its universal appeal, like you said it yourself.

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