Ad Fail: Saskia De Brauw’s Saint Laurent Men’s Campaign

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I distinctly remember a line Andrej Pejic threw once, back when he was in his glory peak days, saying that maybe fashion houses are in a sensitive financial position and, by hiring him, they’d get both the girl and a boy for the price of one. With that in mind, also adding the fact that creative heads of their own fashion maisons seem to find it suitable to do their own advertising (photography and styling), I’m compelled to label Saskia de Brauw’s Saint Laurent Men’s Ad Campaign as normal!

However, if I would step aside from the fashion spotlight, putting things in a normal perspective, I’d say this is sick, even for fashion standards! (the story continues after the jump, click here for the gallery!)

Saskia de Brauw in Hedi Slimane Saint Laurent ad

I won’t even begin the ‘not original’ discussion, it was clearly done before so we can safely rule out the element of surprise. I could, maybe, speculate a certain level of admiration pushing Hedi to pull a Lagerfeld on this Men’s ad campaign, but even so, it wouldn’t make a round explanation. Not even the usually passionate people at tFS weren’t impressed as to comment this advertorial matter on every facet, in every direction!

Hedi Slimane Saint Laurent men ad Saskia de Brauw

So let me tell you what I see in these pictures: I see a young person of uncertain gender who’s obvious both socially and morally misfit. Crawling, crouching, cramping. I fail to let myself immersed in the fashion and the style of it because I recognize not the fashion visual power of this but more the PSA symbol attached to a picture of a thin, disoriented young man dozed of on a chair or crouched down on the floor, looking all kinds of wrong. Is this what it is? Hedi Slimane’s Saint Laurent Men’s fashion PSA?

Saskia de Brauw Saint Laurent men ad campaign Saskia de Brauw Saint Laurent Paris men ad campaign Saskia de Brauw Saint Laurent men ad campaign

Saint Laurent men ad campaign Saskia de Brauw Saskia Saint Laurent men ad


#1 Appollonia on 11.28.12 at 6:59 am

I see that too. A rich kid who has never worked a day in it’s life and lives on daddy’s bankaccount. Probably in LA. Totally deluded with no goal in life other than….yeah…ehh…. what?

#2 kpriss on 11.28.12 at 7:56 am

I see him more like a young Brit who thinks too high of himself to wear Burberry and… who only eats smoke and white powder and who only lives at night in dark, smoky pubs & clubs

#3 Appollonia on 11.28.12 at 8:45 am

Why a Brit? Not a Hollywood kid? It can be New York as well or any place where the rich youth hangs out and lives their shallow life like that. Anyway, this seems to be Hedi’s dream of hot young men. And since he lives in works in LA for a French brand…..But what do I know? I do not socialize in that world and never has….

Hmm, I hope Saskia is able to be as humorous as Andrej Pejic is sometimes. At least his HEMA BH push-up campaign was far real fun! You gotta know that almost every Dutch woman or girl owns a HEMA bra as almost every household here owns HEMA stuff. We here just smiled about that catalogue. The buzz in the rest of the world was kinda hysterical. So unnecessary. Andrej in his push-up bra did look healthy and happy. And that made the campaign fun.

This Saint Laurent is sickening and a disgrace to the name. Even without the Y – Yves…..and the new logo.

#4 kpriss on 11.29.12 at 12:57 am

why not a Hollywood boy? Because Brits look so much more hype than the US youth nowadays… Or it’s maybe just my perspective…

#5 keshara on 11.29.12 at 9:05 am

More hype and more wrecked as well.

#6 Appollonia on 11.29.12 at 10:35 am

Sign of our times I am afraid. Besides that I think people like Hedi Slimane do not live like other mere mortals outside of the fashion and glam world.

The designs at itself are inspired on trends of the past.

I forgot what PSA means?

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