Kate Moss, Daria Werbowy, Lara Stone Vogue Paris September 2012

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Feeling the heat already? The golden girls (yes, you can take it as a reference to the Olympics Closing Ceremonies as well) of Vogue Paris. Kate Moss, Daria Werbowy and Lara Stone take the September 2012 covers of the magazine (you can see larger images, after the jump) as photographed by Mert and Marcus.

As I’m making real efforts to understand how come that Kate, a British (super)model, Daria, a Canadian (super)model and Lara, a Dutch (super)model can represent and sustain an image shift in Vogue Paris, I fail remarkably. Because, my dahlings, the covers we’re seeing now are just the avantgout of an editorial re – imagining of the French Vogue, with, as reported by wwd:

“a cleaner, airier design, with remodeled typography and the use of a craft-paper-like brown background — both of which hark back to its look in the Sixties and Seventies. […] the aim was to reaffirm the magazine’s point of view with a chic, timeless identity. “Vogue Paris must have a Parisian point of view,”

So you see, Vogue Paris is pushing it back to the sixties and seventies with a little help from three international glorified models who have been regulars in the pages of VP both under Emmanuelle Alt and her predecessor, Carine Roitfeld. We should also make another side – note: from all the French designers they could’ve picked for a total “Parisienne” look, they went with Dolce & Gabbana (for the cover dress)? Pardon my French, but “what the…?” (also – we’ve already seen this same – dress more covers back in 2008, couldn’t you find something better, something of your own spawning, Emmanuelle?)

Yes, of course we can always be duped with a “no boundaries to fashion” discourse, with a “fashion knows no countries, no nationalities” speech. But in the light of what has been stated above as the aim of this re – style of Vogue Paris, all is but dust in the wind. Emmanuelle Alt is trying to adjust VP to her personality. Which, if we’re to judge by her wardrobe, is oscillating somewhere between boy – ish, androgynous 90s beauty and 70s careless “love me as I am”. Don’t get me wrong, I think there’s nothing to blame in having a coherent wardrobe. You know that’s one of my principles in fashion and life in general. Coherence.

But Emmanuelle Alt’s style lacks polish. Lacks glamour and feminine substance. Pretty much like these covers. They’re all wearing the same dress but only Kate Moss seems to be allowed to have the best of it (pose & dress arrangement). And I fear that’s because she (Kate) took it to this level, not because she listened to the editorial suggestions. Bottom line – there’s something missing. You can’t always put all your money on skinny jeans & boy – ish shirts, Emmanuelle. You have to bring that extra something. Like Kate Moss did with your covers: yes, she’s wearing the same dress, but look at her shoulders, look at her hemline, look at her head! She’s wearing the dress and we can all see that.

For the moment, Vogue Paris is wearing you, Emmanuelle. And you’re beginning to feel it crushing you. Don’t let it if you want to get out of this chin up! Have fun with it. Allow the sparkle in! We’re loving the sparkle! Don’t we? (oh, and just as a positive side – note: I’m so happy they changed the typography! I honestly think Vogue Paris had to have the busy-est, most annoying, nerve – wracking salad of Italic, Bold and all types of fonts in the world of fashion magazines!)