Pressured To Drop Ellen DeGeneres, JCPenney Responds With Gay Father’s Day Campaign

  • Pin it

The world is changing! For the better, hopefully! JCPenney who publicly announced Ellen DeGeneres as their spokesperson a while ago, was constantly under conservative fire for their bold marketing move.

As if hiring Ellen was a move dictated mainly by her intimate convictions and not by her overwhelmingly pleasant personality! Today I feel proud and full of hope that we’re finally adjusting ourselves to the current reality: not only did JCPenney refused to give into the boycott, but they released a Father’s Day ad campaign featuring a “two – dads family”!

Real life dads Todd Koch and Cooper Smith with their kids, Claire and Mason! Welcome to JCPenney! People of the world, there’s no color, no gender to happiness! Just BE happy! And embrace happiness! Wherever, whenever!

JCPenney gay Father s day ad campaign


#1 ana on 06.01.12 at 4:35 am

How beautiful!! Yesterday I saw it somewhere else and thought to suggest you to talk on it.
Truly beautiful. I loved it.
Thanks for posting.

#2 Ellington on 06.02.12 at 6:12 am

Very nice to see positive diversity in ads.
: )

#3 Riana on 06.02.12 at 8:48 am

I love it these are not models but a real life family.

Do you girls remember Six Feet Under? David (Michael C. Hall) and Keith (Matthew St. Patrick) were a colourful family? I’d adore the series and applauded HBO at the time :)

#4 kpriss on 06.04.12 at 5:17 am

@ana – wouldn’t have missed it! Show me a happy picture and I’m all over it! ;)

@Ellington – I know we still have a long road ahead, but I’m keeping my fingers crossed and I’ll try to do my part ;)

@Riana – I have yet to see it – at the time, I was under 24’s spell ;) if I’m not mistaken. So what about Modern Family, then? ;)

#5 Riana on 06.04.12 at 8:09 am

I noticed Modern Family to late was on here to step in. I’d truly miss something I believe…:((

#6 kpriss on 06.04.12 at 12:42 pm

You have to watch it! It’s soooo fun! The cast is amazing and the script is so fresh and real!

Leave a Comment