Erwin Olaf’s Bottega Veneta Fall 2012 Ad Campaign

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After seeing the cheerful Longchamp ad campaign yesterday, I found it really hard to cope with the harsh and dramatic aesthetic of Bottega Veneta’s Fall Winter 2012 2013 ad campaign.

Aymeline Valade as photographed by Erwin Olaf is just as inviting and as joyful as an obituary, in comparison with Coco Rocha’s bike joyride. However, a single look at Erwin Olaf’s work is enough to make us understand that his vision is far from being a joyride. We might even consider ourselves lucky because instead of sinking us in the fashion drama ocean, the good people at Bottega Veneta only let him immerse our toes!

Erwin Olaf photographed Aymeline Valade for Bottega Veneta Fall 2012 campaign


#1 ana on 06.25.12 at 12:26 pm

I quite like it. Very original. Kind of dark aesthetic.

#2 Riana on 06.25.12 at 3:17 pm

I am a Erwin Olaf fan and it’s hard not to love his work. After all these years he still does surprise me.

Erwin does believe we live in a interbellum and so do I. This photo shows that and that’s why it’s not a joyride.

As it seems there’s not a English equivalent for ‘interbellum’. It’s an interval between two big wars like way back in the 20’s/30’s of the former decade. Erwin loves to work in Berlin since it’s like back then the place where it all happens artistic wise on lots of levels.

#3 ana on 06.25.12 at 4:32 pm

How interesting Riana.. I didn´t know of his work. Casually I am in Berlin tonight.
Thanks for sharing.

#4 Riana on 06.25.12 at 4:59 pm

ana, I love your description of this photo “dark aesthetic”:)

Ahh, have good time in Berlin. It’s the east-side of the city where the groove is!!

I ‘envy’ you. In a good way though :)

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