Lane Crawford New Ad Campaign. Cloning Fashion.

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After seeing the beautiful Edun ad campaign earlier, I nearly cried at the sight of Lane Crawford’s new ad campaign (Lane Crawford is a designer goods retailer with department stores in Beijing and Hong Kong, China). Such a severe aesthetic, unfriendly result! And to think it was signed by Mert and Marcus! Luckily the glorious cast saved half the disaster that is Lane Crawford’s campaign (Li Bing Bing, Chen Ran). Cloning appears to have high fashion value in China.

Lane Crawford 2012 ad campaign by Mert and Marcus

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