Pringle of Scotland’s ads were a league of their own for as long as I can remember. As such, we note having had Tilda Swinton as a model for the house’s past ad campaigns. Usually set in Scotland.
Now they’re “experimenting”. A very artsy picture has surfaced showing two models (ahem collages) visibly migrained down to a rock. Which they say is in Switzerland! Pringle’s design director, Alistair Carr, wanted this campaign to be elsewhere but nowhere specific in the same time. The idea is greatly illustrated using collages. It’s the headaches I don’t get! Actually I do – I get dizzy just by trying to see which is which in the picture! (David Benjamin Sherry photographed Suvi Koponen and Kati Nescher for the occasion). I miss Tilda! I do! Don’t you?
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