DSquared2 Spring Summer 2012 Ad Campaign Looks Picnic – Weird

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Remember when we talked about H & M’s Girl with the Dragon Tattoo collection? And although it was fairly early and the world floated on a cloud of enthusiasm and admiration, I leaned towards the appalled side? About a week or two ago, the fashinternet was alarmed (not in a good way) about the way H & M promoted Lisbeth Salander’s style which pushed H & M into issuing some kind of explanation (read apology).

Moving on: have you seen the Spring Summer 2012 ad campaign from DSquared2? It’s Natasha Poly surrounded by four young men, all lying around in a summer – festival – mood. It may not have been the original intention, but the Mert and Marcus photo is surely less about fashion and more about frolic. I often find myself daydreaming about DSquared2 designs, but this campaign does nothing (good) for me. Am I crying wolf too soon? (that’s so you won’t forget how we Frizz things around here – wink)

Natasha Poly DSquared2 Spring Summer 2012 ad campaign


#1 Riana on 01.03.12 at 9:45 am

Weird indeed. For a sec I thought it was young Axl Rose on the right.

Did you know that Noomi Rapace as Lisbeth Salander in the original version wore a lot of her husband’s clothes?

#2 kpriss on 01.03.12 at 10:12 am

wow! really? I had absolutely no idea! I wonder if H & M knew about this ;)

#3 Riana on 01.03.12 at 11:06 am

Oh, I’m sure they knew that because it’s often hard to avoid Ikea or H&M or both in Swedish films lol! Noticed this also in Dutch films by the way. Especially Ikea….

I re-watched the mini-series last week and I noticed Lisbeth got a bag of clothes bought at H&M by her lawyer in jail. Because of the remake of the and a H&M collection it caught my eye this time while I usually pay hardly attention to this things. (Or I had forgotten about it??) That’s the fun part of re-watching films or series; other things caught the eye :)

(It’s not a spoiler for the film; it’s in the last part of the series.)

#4 Riana on 01.03.12 at 11:14 am

The thing with this DSquared2 photo is -in my opinion- it can be every brand….it’s not really clear it’s DSquared2 if not for the name. Not to me…..

#5 kpriss on 01.03.12 at 1:11 pm

I can’t relate to DSquared2 from this image either. But it’s not like they’re fighting to impose a specific imagery…

You know, we decided to watch the Millennium Trilogy too? We only got to see the first one, but we’re slowly getting there! ;)

I’m sure there’s a lot of Ikea and H&M in Swedish films ;) hard to avoid. After all, who can blame them? they’re Swedish brands. (it’s hard to avoid Ikea and H&M in our household, let alone in a Swedish project ;) ). I’m looking forward to seeing the rest of the Trilogy! (oh, and from now on, I will add film-making / literature to the usual Swedish mishmash of fast furniture and fast clothing! They’re really good at so many things!)

#6 Riana on 01.03.12 at 2:12 pm

Good!! The first episode is the extended version of the movie. I think -since you just saw the movie- you can skip the first….It has been broadcast twice on tv; Belgium first than the Netherlands and I saw it in six episodes.
I love the Swedish language the best of the Scandinavian languages. And looking around here: I see some Ikea stuff too and I wear H&M stockings (maillot? what’s the word in English?) to save energy.

Anyway; the Scandinavians are interesting people. They were so wise to not join the Eurozone too….which I wish we had done too….I feel more related to them than the rest of Europe.
There are two countries left I would love to live if I had the money: Sweden and Canada. I would emigrate asap!! :)

The Scandinavians are indeed also interesting designers of almost everything and certainly fashion. Also movies and music.

#7 kpriss on 01.03.12 at 2:22 pm

Ah yes! music! You know, that’s the main reason I want to watch the remake? Because of the soundtrack? Trent Reznor – I can’t deny the thrill of hearing what he had composed for this movie!

I couldn’t make it in Sweden. Too cold for me :(

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