David Beckham’s Underwear At The Super Bowl. Courtesy H & M

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And here I was, quietly biting my nails, afraid that H & M will turn David Beckham sans clothes into a giant poster and hang it somewhere in plain (traffic) sight! Silly me! It will not happen (at least not for now)! No, don’t feel relieved! What H & M has set in motion is way bigger! David Beckham’s new underwear collection for men with the giant Swedish retailer is going to Super Bowl with their international campaign! (fyi: Super Bowl ads cost $3.5Million / 30 seconds. Financial crisis who?)

David Beckham s H and M Super Bowl

1 comment so far

#1 Riana on 01.19.12 at 10:38 am

David’s is at his se*iest to me when he’s casual dressed, smiles and having his kids around him……too cute when he holds little Harper…:)

Or “with his brood” and being “a doting father” in Daily Mail gossip language.

Hows your brood Kpriss? I know yet you two are also doting parents…

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