David Beckham’s Underwear At The Super Bowl. Courtesy H & M

And here I was, quietly biting my nails, afraid that H & M will turn David Beckham sans clothes into a giant poster and hang it somewhere in plain (traffic) sight! Silly me! It will not happen (at least not for now)! No, don’t feel relieved! What H & M has set in motion is way bigger! David Beckham’s new underwear collection for men with the giant Swedish retailer is going to Super Bowl with their international campaign! (fyi: Super Bowl ads cost $3.5Million / 30 seconds. Financial crisis who?)