McQ Ad Campaign Videos

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Two videos are already out and set to accompany and promote the new McQ Collection. Both made in the sweetest tradition of the fashvideo creeps the living fashionista out of me.

They’re a strange mix of reality and fiction, of video confession and interview, of fashion parade and loneliness. The only good thing (for me) it’s that you get to see the clothes in actual movement, in real life situations, not under heavy catwalk / studio orchestration. It’s always good to look at things from a positive perspective. Though watching the second video (that you can find after the jump) made me think of that 30 – minutes new shoes comfort rule!

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