Target MCQ Alexander McQueen Ad Campaign

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After seeing the preview of the much awaited collection signed Alexander McQueen for Target, we can now watch the advertising campaign (video).

Made for Target by Peterson Milla Hooks, the ad video was directed by Adria Petty, Dave Peterson (creative director) and Wendy Brown (art director). The song is performed by The Duke Spirit (if you know the name of the song, I’d appreciate the feedback!).

I have to admit the video has a very contemporary, active feeling. After watching it, I had the most playful take on clothes and choosing/wearing an outfit seemed like a game. A fashionable, edgy game. Seeing the preview of the MCQ Collection for Target failed to give me these sensations so I guess the ad really serves its purposes.

Does it make you buy clothes? (more about The Duke Spirit here, or on their website here) (via)


#1 Ellington on 02.12.09 at 4:28 pm

Fun ad and nifty looks but where is the Target Red?
It does make the clothes seem funky and accessible. Hope it does well for them.

#2 plen on 02.12.09 at 7:13 pm

the name of the song is “baby doll” performed by the Duke Spirit and written by Alex Chilton(Big Star)

#3 Adriana on 02.13.09 at 7:37 am

Sorry, the only interesting thing about this is the band and the song……a song makes me listen to it but doesn’t sell me clothes. Not even with McQ’s label….I’ve seen better pieces in our own shops…

Thanks Plen for the info!

#4 kpriss on 02.13.09 at 3:07 pm

Thank you, plen! I looked (and listened) the music on The Duke Spirit’s website and haven’t found the song.

It’s not on any of their albums?

Ellington I don’t know about the Red thing.. Maybe it’ll surface later. For now everybody’s focus is entirely on McQueen’s name.

Adriana you’re right, I thought it would’ve been more edgy. Now I think it’s just for high school teenagers.

(I still have a thing for the Blythe dolls though…)

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