Bono, Ali Hewson Louis Vuitton Core Values Ad Campaign

Rock’n’roll helps selling fashion, doesn’t it? Why else would they constantly associate rock’n’roll figures with luxury goods? Especially in the LVMH perspective: take their latest Core Values campaign for Louis Vuitton (by Annie Leibovitz, toujours).

There’s Bono and his wife, Ali Hewson in it! Together, apparently having had landed in South Africa (with the tagline “Every Journey began in Africa”). And get this: they’re not wearing Louis Vuitton! Oh, no! They’re wearing Edun – the ethical clothing label they founded in 2005 (which was bought in proportion of 49% by LVMH last year). Would that be a desperate move to make Edun profitable? (via)